The more our world is driven by AI...the more valuable real human experiences become.

The more AI shapes our world, the more valuable real human experiences become.

And there's value in more than the experiences themselves. It's also in the physical spaces, brands, and businesses built around them.

In a recent interview, Blackstone President & COO Jonathan Gray shared this perspective on investment opportunities:
"...those human experiences, which are in some way limited, investing in those, the physical assets around them, the teams or the IP, the brands, that to us has a lot of value."

He went on to emphasize the importance of experiences with real scarcity.

That caught my attention. Because the experience is only part of what you're building.

It's something I think about constantly as the founder of The Place.

We're not building just another indoor play space. We're creating somewhere families actually want to spend time. Where kids have room to play, parents have room to breathe, and community happens naturally.

And beyond the physical space, we're building a brand and a community we hope becomes part of families' everyday lives.

We haven't opened our doors yet, but I believe there's real, lasting value in creating places that bring people together.


The Place | Kids play. Parents recharge. Community gathers.
Source: Blackstone interview with Jonathan Gray https://lnkd.in/euz9ny5d