Every week, millions of parents face the same problem:

Finding a place their kids love - and they actually enjoy, too.

Why? Because the category forgot about the decision-makers: Parents.

We didn’t.

The Place: Parent-First Family Destination

Toddlers → Teens

Kids Play • Parents Recharge

Large Market. Fragmented Competition. No National Parent-First Brand.

We're building the hospitality-first family destination brand designed for both kids and parents.

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This isn’t a play space with better chairs.

It’s a better model.

The thesis

Simple. Scalable. Built to win.

Our model combines age-zoned play, parent-first hospitality, and multiple recurring revenue streams in a format designed for repeat visits and long-term growth.

✅ 14,000+ website visits and 222+ waitlist signups before opening

✅ Memberships, day passes, parties, events, food & beverage, and sponsorship revenue streams

✅ 23,000 SF flagship location identified in affluent Fairfield County, CT

✅ Projected $4.9M stabilized annual revenue and 38% store-level EBITDA

✅ Designed for replication in affluent suburban markets nationwide

✅ Founded by a mother of three and marketing executive with 25+ years of experience building consumer brands

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Why now

Play cafés are rising because parents want a better experience.

A play space with coffee was the starting point.
The Place is building what comes next.

Consumer behavior is validating the shift.

Early traction is confirming market pull

We’re solving a real pain point for modern families - and they’re already responding.

Before opening a flagship, The Place has generated:

• 14K+ website visits in the first 3 months
• 222+ pre-launch waitlist signups
• 63% email open rate
• 189.7K Instagram views
• Ongoing inbound inquiries
• Early interest from multiple press outlets

Parents: a high-value, underserved market.

Why we win

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The investment case

Strong unit economics. A model built to scale.

At a glance

  • ~38% store-level EBITDA margin (stabilized flagship)

  • ~55% of run-rate to break-even

  • Membership-led recurring revenue

  • Multi-unit model from day one

Full model available in the Investor Overview.

  • Difficult to replicate:

    • The advantage isn't a play structure. It's the combination of parent-first hospitality, all-age relevance, operational execution, brand and atmosphere - brought together in a single experience that's genuinely difficult to replicate at scale.

  • Premium events upside:

    • Private events and full buyouts layer in high-margin revenue during off-peak hours - growing the top line without touching day-to-day operations.

  • Recurring revenue by design:

    • Membership-led from day one. Supported by day passes and private parties - creating predictable, repeatable revenue rather than relying on one-time visits.

  • Built to scale:

    • Every decision - site criteria, build specs, operating playbook - is made with unit two in mind. The Place is designed to grow.

For informational purposes only. Not an offer to sell securities. Financial projections are illustrative and subject to change.

Round Snapshot

Flagship raise now open (Fairfield County, CT)

  • Stage: Flagship / Pre-seed

  • Instrument: SAFE (details in Investor Overview)

  • Status: 23,000 SF site identified - lease + buildout ready

  • Use of funds: Lease/buildout, pre-opening launch, key hires, working capital

  • Timeline: Time-sensitive window to secure the site and begin buildout

Revenue model (High-Level)

The Place is built on a layered revenue model designed to balance daily traffic with recurring and high-margin revenue streams:

  • memberships + day passes

  • birthday parties + private events

  • food & beverage

  • premium brand partnerships and sponsorships

  • future multi-unit expansion

The result is a model with multiple ways to drive revenue, increase spend per visit, and reduce reliance on any one traffic source.

The bigger vision

Fairfield County is the launchpad - not the finish line.

We’re building a repeatable flagship playbook - site criteria, build specs, operating model, and service standards - to scale into similar high-demand suburban markets.

A Parent-First Indoor Play Space

Amy Kantrowitz

Founder, The Place

A mom of three and a consumer brand leader with 25+ years of growth experience - building the place she always wished existed.

Amy is a senior marketing and growth executive with 25+ years of experience across Fortune 500 companies and high-growth startups. Her career has been built on identifying consumer gaps, creating brands that resonate, and turning insight into strategic growth.

But the insight behind The Place didn't come from a boardroom. It came from lived experience - searching, like millions of parents, for somewhere her kids would love and she could actually enjoy, and finding it didn't exist.

With The Place, Amy is applying decades of brand and growth discipline to family entertainment: pairing a clear, deeply personal consumer need with a differentiated model and a compelling path to growth.

Backed by an advisor network of high-profile operators and commercial real estate professionals, she brings a well-rounded perspective across brand, operations, site strategy and scale.

She combines brand strategy, operator thinking and investor-facing leadership with something just as important - the lived experience of a parent who searched for exactly this and decided to build it herself.

Built for families. rooted in community.

Wherever The Place calls home, giving back will be part of the plan.

We’ll support local youth programs and donate to local charities - because we believe when you’re part of a community, you show up for it.