I held my breath a little when we hit publish.
A week later, 45 families had joined The Place’s Founding Member Waitlist. One organic post drew 301 views and converted at about 15%, with $0 in ad spend.
We’re still evaluating a potential home in Fairfield, CT. So it meant a lot to see 45 families raise their hands this early. It gave us an early signal that the experience I wanted for my own family resonates with other families, too.
Why I started The Place
I wanted somewhere my kids could have the time of their lives and I could enjoy being there, too.
If you’ve ever spent a Saturday in a windowless parent area while your kids had an absolute blast on the other side of the glass, you probably know the feeling. I loved seeing them that happy. I also remember looking around and thinking, Would I ever choose to spend an afternoon here?
Parents are the ones who choose where to go, pay for the outing, and decide whether to come back. How they feel while they’re there deserves as much thought as what the kids get to do. That’s where hospitality comes in.
The third place for modern family life
I picture an ordinary Saturday. You drop in, the kids get right to playing, and you run into someone you know. You sit down, get to finish a conversation, and realize you’re happy to stay a little longer.
That’s what I mean by a third place for modern family life. Somewhere you can go often enough to see familiar faces and feel like you belong. A place your kids ask to go back to and you look forward to going back to, too.
Kids play. Parents recharge. Community gathers.
How we’re building the business
Recurring memberships anchor the model because we’re designing The Place to be part of a family’s regular routine. Day passes give families a way to drop in, and birthday parties, sports rentals, and private events add revenue and give people more ways to use the space.
To the first 45 families, thank you for raising your hands. We’re building this with you in mind. 🧡
If you’re a Fairfield County family and can picture yourself here, I’d love for you to be part of it from the beginning. It’s free to join, with no payment or commitment. Join the Founding Member Waitlist.
If you’re interested in investing in or partnering with The Place, send me a message or learn more about The Place.